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Jan 4, 2024 11:25:09 GMT
Post by account_disabled on Jan 4, 2024 11:25:09 GMT
Nestlé managed to position itself during the Christmas holidays and gain popularity through the insight “the dinner you don't see.” The video features members of four families sitting at the table to enjoy Christmas dinner. However, all the dishes they are served are practically finished, cold or melted. At the end, the people who prepared them come out and the host asks the diners how their dinner was. When they answer that it could have been better, they are pointed out that “that” is the dinner each year of the person in front of them, and that he always eats only the leftovers: the “last olive”, the cold soup, the melted ice cream or —in the worst case scenario—he no longer eats because it's gone.
The company captured an insight that whoever is in charge of preparing Christmas dinner “enjoys” this meal differently. Something Phone Number List simple, common and powerful, but that most people don't consider. Despite not showing any of the brand's products, it was a successful, recognized and enduring strategy in the minds and hearts of consumers. More examples Some corporations have used insights to highlight how special each person is: "The people who marked history were persecuted or questioned for having thought differently." Apple. "The best athletes don't question whether they are or not, they just do it." Nike, Just do it. "What only we have gives us a feeling of exclusivity and luxury." Mercedes-Benz, The best or nothing.
Why use insights in advertising campaigns? Insights offer advantages over the competition, as it connects with customers' latent feelings and needs. These are some of its other benefits: They help improve brand positioning and generate trust. They engage a greater number of consumers. The campaigns reach deep into the minds and hearts of consumers. They increase consumer loyalty to the brand. The more you touch the feelings of the audience, the more need to buy or use the product is achieved. They can be the basis for the launch of a new product. They make it easier to develop a new creative strategy, with a different approach. The purchasing behavior of consumers is understood and this is how advertising is directed.
The company captured an insight that whoever is in charge of preparing Christmas dinner “enjoys” this meal differently. Something Phone Number List simple, common and powerful, but that most people don't consider. Despite not showing any of the brand's products, it was a successful, recognized and enduring strategy in the minds and hearts of consumers. More examples Some corporations have used insights to highlight how special each person is: "The people who marked history were persecuted or questioned for having thought differently." Apple. "The best athletes don't question whether they are or not, they just do it." Nike, Just do it. "What only we have gives us a feeling of exclusivity and luxury." Mercedes-Benz, The best or nothing.
Why use insights in advertising campaigns? Insights offer advantages over the competition, as it connects with customers' latent feelings and needs. These are some of its other benefits: They help improve brand positioning and generate trust. They engage a greater number of consumers. The campaigns reach deep into the minds and hearts of consumers. They increase consumer loyalty to the brand. The more you touch the feelings of the audience, the more need to buy or use the product is achieved. They can be the basis for the launch of a new product. They make it easier to develop a new creative strategy, with a different approach. The purchasing behavior of consumers is understood and this is how advertising is directed.